50 short SEO tips for your blog

All serious bloggers are interested in building a large community of enthusiastic readers.

This is why SEO is critical to your success. Without good visibility on search engines, people interested in the topics you cover on your blog but don’t know you will never find you.

SEO best practices are driven primarily by Google and change frequently. This post, which lays out 50 essential SEO tips for bloggers, has loads of links to information pages from Google. These links will allow you to bypass obsolete or incorrect SEO advice, which unfortunately still permeates the web today.

In addition to being constantly evolving, SEO can become complicated and technical in some cases, but these 50 tips are the basis for improving the visibility of your blog on search engines.

The Topic Of This Post

  • 1 SEO strategy
  • 2 Setting up posts
  • 3 Structure of the site
  • 4 Composition of the content
  • 5 Images and videos
  • 6 Google authorship
  • 7 Off-site activities
  • 8 SEO Agencies to Avoid

SEO strategy

The following five points offer an overall picture of your SEO activities. Perhaps a sixth point could be: don’t put all your hopes on one thing. A great SEO strategy requires balance, so pay attention to both on-site and off-site optimization opportunities.

  1. Content quality must be your primary concern for on-site SEO.
  2. For keywords, user intent is an essential consideration since the most profitable traffic comes from users who are interested in doing business.
  3. Think about visibility rather than ranking because rankings vary from user to user, and users search based on the type of content (images, news, etc.).
  4. A steady increase in organic search traffic growth is usually the best indicator of a good SEO campaign.
  5. When it comes to link building, quality is more important than quantity.

Post configuration

Your blog not only must interest human readers but it must also be built so that Google can find it, read it and display it appropriately in search results. Even the brightest content needs to be optimized in order to exploit its full visibility potential.

  1. Set default post URLs as post titles.
  2. The post title (H1 tag) should, by default, be the same as the title tag.
  3. The post title should include keywords, preferably at the beginning.
  4. Post titles must always be unique and relevant to the content.
  5. WordPress users should use Yoast WordPress SEO Plugin or All in One SEO Pack.
  6. Always write a unique and engaging meta description with a call to action (if applicable) for your post, as it will increase the click-through rate.
  7. Read this page from Google with extreme care to learn fundamental concepts about titles and descriptions.
  8. Include social sharing buttons prominently on all your posts; social signals are related to Google ranking.

Site structure

Many blog themes from WordPress and other CMS platforms are SEO-friendly, but how you set up, modify and maintain them makes a big difference to Google’s ability to find and rank your content.

  1. Avoid long blogrolls in the sidebar, as too many outbound links can reduce rankings at the site level.
  2. Do not participate in link exchange programs.
  3. Internally link essential posts on your blog, but do it selectively.
  4. Avoid keyword-filled anchor texts for outbound links unless they are extremely relevant and respect the natural flow within the narrative.
  5. Use Google Webmaster Tools to identify and fix broken links and other SEO-damaging site problems.
  6. You must have your own domain (www. your site. it, not, for example, your site.Blogspot.it).
  7. Point all versions of your blog to the “www” version (your site. it → www. your site. it).
  8. Use custom robots.txt to prevent Google from crawling pages you don’t want to index, such as off-topic content.
  9. Improve page loading speed with good hosting, cache clearing, image compression, and other techniques.

Composition of the content

Going back about five years, SEO copywriting involved a lot of precise rules on how and where to put keywords in a post. Today, Google is smart enough to interpret a post’s theme and relevance without strictly adhering to these rules, which is great news for bloggers who want to focus on human readers!

  1. Original content generally beats duplicate content by a large margin.
  2. Don’t abuse keywords in the post text.
  3. Keywords underlined, italicized, bold, or within bulleted or numbered lists have a little more keyword power than plain text.
  4. Counting words isn’t as important as it used to be, but all other things are the same; longer posts rank better than short ones.
  5. Your SEO priority must be writing useful, relevant, and authoritative content for human readers because that’s what Google is looking for.
  6. To develop new topics to post and new SEO opportunities, regularly review and analyze to identify new popular keywords or strategic “long tail” keywords.

Images and videos

Image and video search are Google search options that can attract massive traffic. Suppose you are in a visual business, such as graphic design, or any type of business where customers may want to see images or videos of what you do. In that case, image and video optimization are essential.

  1. Use relevant keywords in the image file name.
  2. Write descriptive alt text for images in simple sentence format.
  3. Write useful and interesting image captions because they keep visitors on your page longer.
  4. Follow Google’s webmaster guidelines for posting images.
  5. Follow Google Video Best Practices for Webmasters.

Google authorship

Traditionally, Google primarily associates content with the site on which it is posted. Google authorship is a new program that instead associates content with its author. Over time, we will likely see high authority authors rank better than low authority authors, which makes it important for bloggers to start participating in Google’s authoring program right away.

  1. Actively participate on Google+.
  2. Since original content is instantly indexed and ranked in Google, you write original, helpful, and keyword-rich content on your Google+ posts.
  3. Connect your Google+ profile to all blogs and sites where you write by following these instructions.
  4. Whenever possible, link the Google+ profiles of guest bloggers on your blog.
  5. Write attractive messages on Google+; they will show up in Google search results.

Off-site activities

When relevant, high-quality sites link to your blog; it’s as if they are telling Google that the content on your blog is authoritative, meaningful, helpful, and engaging. Establishing and maintaining a solid link profile is probably the most critical SEO activity you will need to commit to.

  1. Guest post on prominent and authoritative blogs to build inbound links.
  2. Invite relevant and authoritative bloggers to guest post on your blog to build social activity and traffic.
  3. Being ultra-selective in subscribing to directories, they are generally not the most effective way to build inbound links.
  4. Avoid link building by posting duplicate content on press release sites.
  5. Avoid doing link building by posting “non-news” press releases.
  6. Review your link profile, remove links to poor quality sites, fix broken links, and update good links in accordance with modern best practices.
  7. Optimize your YouTube channel and video by following these instructions.

SEO Agencies to Avoid

Many bloggers partner with SEO agencies or freelancers in order to cover all the steps noted above. There are plenty of very talented people to choose from – but there are also a few that bloggers would do well to avoid.

  1. Avoid agencies that promise # 1 in the rankings or tons of free links.
  2. Avoid agencies that don’t have a documented transparent description of their methodology.
  3. Avoid agencies that don’t provide detailed reports of activities and/or results.
  4. Avoid agencies that don’t provide customer references.
  5. Avoid agencies that speak too technically or have other communication defects.

As you see, there is already a lot of stuff to digest, and as far as SEO is concerned, this is still just a starter. Do you have any other great lake loan SEO tips to share? Your advice in the comments is welcome!

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