Are you here because you want to optimize your YouTube profile? It seems to be a good idea, a starting point not to be ignored. This is one of the most important steps for those who want to do content marketing with videos trying to get the best possible result. Because the management of video content, often and willingly, takes place through social platforms that take advantage of users’ efforts to generate content at no cost.
Among these realities is YouTube, the most famous thanks to its countless functions and its relationship with Google. But you can find alternative solutions such as Vimeo, without forgetting that Facebook itself is an important reality for those who want to publish and tell their experience with online videos.
At this point, however, the question is clear: if I have to publish my content on third-party platforms, and if Mountain View is one of the preferred choices, how can I optimize my personal account? Here is a guide to respect the most important points of this process and to optimize the YouTube channel.
Always start from a clear project
Any tips and tricks for improving your YouTube channel, which should be seen as a kind of menu from which people can choose their content, must be seen as part of a larger strategy. We talk about content marketing, of course, but at the base, there is always the principle that moves everything: inbound marketing. So you have to be found when people need you.
This means customizing the layout to meet this need. You know well that the YouTube profile can be customized, with a few clicks, by inserting modules with different contents.
For example playlists and featured videos. But you can do the same with videos posted by other people that you have collected by doing content curation work. User experience and design must be subordinate steps to your project: being useful to your audience when they need you.
Channel name and custom URL
Before starting, remember this point: you need to give your YouTube profile a name. A name that must reflect your brand (so no keyword stuffing) along with the custom URL. Yes, you can request a permalink with the words you used for the display name, username, or verified domain.
When creating your YouTube channel, remember to fill in all the fields necessary to make yourself recognizable and traceable, without forgetting the social profiles and the link to the website. The icons appear at the top right of the channel cover. So remember this detail when working with various graphics programs.
How to create a YouTube cover
One of the first steps to take to improve your YouTube channel: you need to create a cover for your channel. I’m talking about an image able to welcome the public and communicate the essential points of your business, respecting the lines and colors of the brand. Through this image, you can highlight the values of the project.
But that’s not all: you can communicate messages, headlines, calls to action. How to make a cover for a YouTube channel like this? You can use different photo editing programs such as the well-known Photoshop but one of the most important today is Canva. With this online application, you can take advantage of ready-made templates to create YouTube cover online. And without programs. But with a noteworthy quality.
Better organize YouTube videos
Another essential element for the good optimization of the YouTube channel: the positioning of the various video collections and playlists. YouTube allows you to define the videos in your channel and you can do this simply by changing the order and sources of the sections. In these spaces you can insert different contents:
- Uploaded and popular videos.
- Live or past content.
- Live stream scheduled.
- Channels you are subscribed to.
- Recent activity.
- Single and multiple playlists.
Playlists, collections of videos that you have chosen, are important solutions to fill the channel. But you can add elements that are not related to your publications, such as videos you liked and collections that are not related to your work. Without forgetting the profiles you signed up for.
All this must always be done with a view to satisfaction, first of all, for the user: your content is not the only solution to answer people’s questions. Make your YouTube channel a point of contact for people who need certain information.
Change YouTube profile picture
Essential function, a basic operation which, however, can make the difference. Choose a recognizable icon, an avatar that represents your essence and your social world. To change the image of the YouTube channel just click on the one you uploaded and change the visual you have associated with your Google account.
Create video previews following your style
The YouTube channel can be organized through modules, here you can express what you create and enhance the videos of other accounts. Before starting this work, however, evaluate the aesthetic aspect. In other words, how to organize the YouTube channel? You can always work with Canva to create preview thumbnails, coherent and graphically aligned video previews to draw the eye to the work you put online.
The thumbnails are in the Tutto Su Youtube channel.
Optimizing your video covers is not an important factor only for the aesthetic aspect. The SEO positioning of videos is indirectly influenced by audience behavior, visits, and clicks.
Of course, the involvement and time spent on video are also important to improve all of this. But you have to make sure that, first of all, people get to the content. Creating eye-catching previews for your YouTube videos is a good way to work well for SEO and to satisfy the car insurance User Experience.
Do you want to optimize your YouTube profile seriously?
You are in the right place, here you will find a series of information to be developed to ensure that your page develops and relates in the best possible way with people and search engines.
Remember that videos are a fundamental step in your content marketing strategy, that’s why you can’t ignore the tips for optimizing your YouTube profile. These are the important points for me, if you have anything else to add there are the comments. The same goes for questions, don’t hesitate to leave them here.