Leverage Google Trends to improve your content marketing strategy

Do you want more information on this sensitive issue? Here’s how to use Google Trends for content marketing. And to post good content.

When people ask me how to use Google Trends, I always try to work on the concept of foresight. Everyone wants to place a keyword on the front page with good SEO optimization.

The real question is: will this work be helpful?

Depends. And this uncertainty can be dissolved by Google Trends, one of the best SEO tools. With this name, one of the most exciting realities is mentioned. If only because here you can fish among the official data of the most famous and used search engine on the web.

Not bad, right? All web marketing experts know that it is vital to know the opinions and needs of the public. Because in this way, you can create the correct documents and choose the times that matter.

But how to use Google Trends for content marketing?

The Topic Of This Post

  • 1 What is Google Trends, and what is it for
  • 2 Understanding the future of a topic
  • 3 When to write and publish content
  • 4 Management of redundant content
  • 5 Which subject to choose and address
  • 6 Geographically targeting content
  • 7 How to use Google Trends in your opinion

What is Google Trends, and what is it for

You want to understand how to use this tool for your content writing and creation business, but first, you need to start with a definition. Google Trends is an online application from Google that allows you to understand how a query typed on the engine moves in time and space.

The first graph that appears on the results page is the time evolution, and you can manage the time frame by digging into the past. In some cases, you can have short-term forecasts for the future. All this without forgetting the geographical location.

With Google Trends, you can understand from which corner of the globe the searches come and get clear indications on the regions that perform the various queries. Is all this not enough for your job? You have boxes that leave the information on related queries to complete the work.

That is to say; the searches carried out around the one that interests you.

Understanding the future of a topic

Some issues must be addressed at all costs because public interest is rising. Others must be abandoned because no one talks about them anymore. You can’t base everything on this data; you should always compare search volumes and cost per click. But perhaps this is the starting point to understand whether to include a topic in the editorial calendar. Or if the time has come to abandon it.

When to write and publish content

One of the points to be exploited with Google Trends. With this reality, you can understand when is the right time to publish certain content. This step can be interesting for the management of the company blog and better manage the Facebook editorial calendar.

In reality, this aspect can be helpful for the organization of any activity related to the publication of content. Knowing what time of year people are interested in a topic gives you a better chance of getting the audience’s attention by achieving results.

How to use Google Trends: Let’s start with temporal searches.

For example, do you run a travel blog and want to find out when the right time to post photos dedicated to the white week is? It can be helpful to know that people are always interested in this topic – and I am not kidding when I always say – during the first half of January.

Management of redundant content

Google Trends gives you the ability to understand if what you are facing is a redundant issue. That is to say, a topic that recurs in a cyclical way that you could then rewrite every year.

Before managing a theme on the various blog publications, I search Google Trends to understand if I will have to deal with the same topic again next year. In this way, I create an evergreen post capable of positioning itself today and in 365 days.

The essential point is the URL: use a universal permalink, undated. Then you have the option to contextualize with title tags and meta description; you can enter the date to intercept that search intent. However, always use an address that does not need to be redirected. Sure, you could write a new article the following year but what happens to the previous one?

No one will look for (example) white week 2017 anymore. Then the post will become useless: zero visits, only weight for the crawler. So I think it is good and right to use Google Trends to understand if the article you are writing will be usable next year and establish an update of all these posts in the calendar. For convenience, I plan them for January.

Which topic to choose and address

It cannot be easy to decide when you have a range of topics to manage. How to organize publications? It is not certain that titles should be excluded. Sometimes it is enough to think in terms of time. How to use Google Trends in these cases? The comparison is interesting.

Evolution of terms on Google Trends.

With this function, you can understand which is the most searched term (in the lower left, you will find the average), but above all, you can get an estimate of how your title planning work should be organized. And if you’ve already posted something, you can work on post updates and republishing the old refreshed content, which is always a good thing for your strategy.

Geographically targeting content

We often write articles about a homogeneous audience linked to an Italian territory without particular conformations. In reality, Google Trends shows the opposite: searches often vary by region. Then you can leverage specific results to characterize the work.

For example, always working on the query dedicated to the white week, you notice a great deal of attention in the center of the territory, with a particular note on Umbria.

What to do in these cases? Finding out the origin of these searches, maybe there is a developed tourism tradition that you can exploit in your favor by intercepting correlates to times that can improve your saving bond editorial work.

How to use Google Trends, in your opinion?

Here you will find a series of primary indications to use this tool as a professional in the digital sector. There are a thousand other solutions to get positive results from numbers and charts. How to use Google Trends, in your opinion? Leave your opinion in the comments.

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