Practical Tips For Selecting Best eCommerce Platforms

Why Choose the Best eCommerce Platforms? (ecommerce platforms)
When looking for the best eCommerce platform, you prioritise your company’s demands and your target market. So, keep in mind a few crucial points.

1. Usability (ecommerce platforms)

This is the first visual impression that customers have of your business. Not liking the look or difficulty browsing will drive them away. That’s it.

So choose a platform that allows you to simply create (e.g., drag-and-drop editor) and set up your shop. Choose a service that offers a variety of distinct templates that capture your brand’s essence and boost your UX design.

2. Features and Marketing Sync

It’s difficult to build your internet business and create additional revenue streams with one software package.

Because social media is so important in today’s eCommerce environment, you need a platform that can connect you to marketplaces, social media, and apps.

The functionality of an eCommerce software should match your business needs. So choose a platform with a wide range of functions (e.g., plugins, shipping, managing goods, analytics, business tools, email marketing options, POS system, etc.).

3. Device Support

The importance of mobile commerce has grown. The global mobile shopping revenue surpassed $3 billion in 2021. Your clients are more likely to shop online using their smartphones than laptops or desktops.

Ensure that the eCommerce platform you choose is responsive on all screens and devices.

4. Secure Payment Methods

A short Geo-location analysis can reveal what online payment methods are available in the countries where your consumers reside.

Your clients need simple, secure payment solutions that protect their personal and financial data.
So hunt for a platform that accepts several safe and convenient payment options.

5. SEO-Friendly

SEO is a must if you want to reach a large audience rapidly. Ensure that your eCommerce platform is optimised for search engines like Google.

6. Support

One of the most important aspects of an online store is that it is open 24/7. But this also implies that customers may contact you at any time of day.

Live chat software, chatbots, contact forms, social network integrations, etc. should be available on your eCommerce platform.

Also, if you aren’t tech-savvy and need help setting up and managing your online business, choose a provider with great customer care.

7. Costs

A variety of e-commerce platforms have their Some are pricey, while others are inexpensive. Some platforms allow monthly or annual paying, while others only allow per-transaction billing. In any case, pick an eCommerce solution that meets your budget.

 

Shopify

Shopify is the most popular eCommerce SaaS platform. It has over 80 professional and mobile-friendly themes, some of which are free. The templates are well-organized and browseable. Each theme also comes with a range of customisable tools to help you build your brand.

Beginners will have no issues utilising Shopify’s drag-and-drop editor. Sections can be easily customised. There’s also an on-boarding wizard to help you add items, payment options, and domains.

Shopify is also hosted on Google Cloud, so it’s speedy and you won’t have to worry about server management or upkeep. Shopify’s sleek mobile app lets you manage your store on the go.

There are also SEO and marketing tools, a blogging platform, and social media integration. You may even link Shopify to Amazon and eBay.

Inventory management, POS system synchronisation, discounts and coupons, automated store emails, one-click checkouts, automatic tax calculation, and Google Analytics are all important eCommerce capabilities. You may also add different languages and 5,000 third-party apps to your store.

Fraud Analysis is another great tool for detecting questionable or fraudulent orders. You can easily produce customer reports and calculate delivery rates for certain products. Using Shopify, you can pay with your credit card, PayPal, or any of the other 70 alternatives Remember that depending on the method, there may be some transaction costs.

Shopify has three tiers of pricing, however keep in mind that add-ons and premium features may entail additional fees. You can also subscribe monthly or annually.

While Shopify offers a 14-day free trial, there are no returns after you sign up. 24/7 customer assistance via live chat, email, ticket, and phone callback. Additionally, there are extensive Knowledge Base, Tutorials and FAQ areas.

Wix

Wix was first introduced in 2006 as Flash Editor. It now has over 200 million global users. Wix is a popular website builder and host. It has all the tools you need to build a stunning online store.

Wix’s elegant and user-friendly dashboard lets you manage your whole online store. This includes managing orders, website statistics, and payments. You can also use the Wix Owner app for iOS and Android.

The Wix site builder uses a simple drag-and-drop method to create an online store. You can also choose from over 500 free templates for all plans. There’s even a free subscription with restricted capabilities, perfect for a new small business.

Wix’s integrated points of sale let you to sell things on Facebook, Instagram, Amazon, and eBay. You can also use Wix’s marketing tools to advertise your business.

Wix also lets you go global with advanced SEO tools, a bilingual marketplace, and a currency converter. Moreover, Wix also accepts different payment methods, which vary depending on your target audience’s location.

Besides, Wix offers 24/7 support. With the VIP plan, you may obtain premium service without having to queue up.

Source: ecommerce platforms , online selling platform

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