Today the customers look for more than just a product; They want attention, interaction, and most importantly personal connection. It is more about the partnership with all the stakeholders than the relationship. And to convert audiences and create sustainable partnerships, brands and businesses need to go out of their way to optimize the customer experience. According to SalesForce, 70% of purchases are influenced by the customer experience alone. But how do you do that in today’s fast-paced world and cutthroat competition?
Well, digital marketing. It is a 360-degree solution to keep your business in motion, accessible to customers, and personalize the customer experience for long-run sales growth. The trends are constantly changing, customers want something new, exciting, and unique with each change. And if you are not proactive about your approach you are bound to fail. There have been drastic changes in marketing over the years. Tracing just a few years back businesses used the spray and pray strategy to bring in the customers, the focus was more on selling a product than the customer’s satisfaction.
But now customers have become more aware of their needs. They no longer want to fumble through piles of products when they can have the world accessible in their hand i.e., mobile phone. It is a digital age and businesses and brands need to align their brand strategy with today’s marketing requirement, you cannot just put up a placard and wait for the customers to walk in. You need to understand the metrics, digital touchpoints, conversion rate, cost structures, leads, measure and track the marketing campaigns to see whether or not the effort is making an impact on business growth and customer retention.
Sounds tough to achieve? Are all these big words confusing you? Do not worry. In layman’s terms, digital marketing is an act of selling products or services through channels such as social media, email, mobile apps, websites, and SEO. It is a highly advanced form of marketing that makes the most effective use of the internet and electronic devices. Logozila is a digital marketing agency specializing in brand strategy, UX/UI Designs, Content production, and marketing campaigns- a 360-degree solution to establish your brand authority in the digital space.
Remember watching your favorite show on tv and getting interrupted by a plethora of marketing advertisements?
That you just curse and switch off the TV for good! Fortunately, those times are past us. Brands and businesses have become clever in their tactics, and are always on the lookout for the sweet spot of customers to target their needs. We are no more wasting time and valuable resources on the wrong audience. Period. A great customer experience is the key to gaining customers’ loyalty and driving business growth.
According to the customer experience trend report, 74% of customers feel loyal to a particular brand or company and 52% of customers report going out of their way to buy products from their favorite brand. You can post on social media all day and nag the audience to a point of annoyance without any positive results, but if you want to create your brand authority in the digital space you need to up your digital customer engagement game. And to do that treat customers as individuals, personalize their experience to an extent that you should be aware of their preference and purchase history.
Harness customer interaction across platforms and turn the data into actionable insights. And leverage on those insights! Social media has become the battlefield better for brands, inboxes are full, and the internet is saturated with content. Everyone is fighting for digital space but very few are ruling that space. Wondering how?
Again, customer engagement! It is the key to effective digital marketing. But it does not happen in a vacuum, you need to have a solid plan. The first step is to determine your business goals; where you are now, what your expectations are, and what strategies you will use. Once you set the strategy, the next step is to determine the digital channels that you can leverage on. Each digital channel needs a tailored strategy and each has its own strength. An estimate of 3.96 billion people use social media worldwide and most users log in at least once per day to check different platforms for updates and fresh posts. It is the most critical tool to build brand loyalty and customer relationships.
Growing or tanking your brand by Digital Marketing?
It has opened a two-way channel of communication for both brands and customers. A highly engaging platform with real-time feedback the brands can leverage and continuously work on improving the content and services. It lets you deliver a truly personalized experience to each customer. Just remember, good digital marketing efforts will drive your business growth and the bad ones will tank it.